The changing global economy has compelled organizations to operate in a highly challenging and competitive environment. These changing environments means businesses must stay competitive through their performance. Good performance is up to how the top executives in the organization take the decisions. Sound Decision making is dependent on accurate and insightful data. Any organization, irrespective of its existing capability can benefit and move ahead by becoming more analytical than the other. Analytics has therefore become an integral component of any organization’s business plan & policies.

We at BizAcuity provide custom analytics solutions to our customers in the areas of Gaming – Land based and iGaming , Financial Services, Media & E-Commerce.

BizAcuity Analytics Services Methodology

  • Help define business problem
  • Identify & Collect relevant data points
  • Analyze and define key business variables
  • Apply statistical modeling techniques relevant to business problem
  • Optimize models for better results
  • Deploy Models in Client environment
  • Help assess model/solution effectiveness by measuring ROI


With our analytics solutions igaming companies can better focus their marketing to cost-effectively identify, target, and build loyalty from the most profitable customers.

  • Marketing Campaign Analysis
  • Customer Analysis
  • Game Insights
  • Game Player Analysis
  • Revenue Analysis
  • Social Media Analysis

Financial Services

We work with financial services companies to develop custom advanced predictive analysis that helps their business move towards more profitability.

  • Marketing Campaign Analysis
  • Competition Analysis
  • Churn Management
  • Customer Analysis & Segmentation
  • Product Performance
  • Revenue & Profitability analysis
  • Capital Market Industry analysis


Bizacuity’s enterprise wide reporting (descriptive analytics) & analytics (predictive analytics) solution for media companies enables its customers to develop a collaborative business intelligence system.

  • Custom and ad-hoc reporting
  • Converged reporting
  • Sentiment analysis
  • Value driven RoI analysis
  • Conditional analysis, what if analysis


We provide customized analytical solutions for E-Commerce that helps you determine the buying patterns of your customers and how you can base your promotional strategy.

  • Customer Segmentation
  • A/B Testing
  • Landing Page Optimization
  • Promotional Campaigns
  • Market Basket Analysis
  • Product Recommendation

BizAcuity Expertise in Analytics Tools

  • Python
  • R
  • SPSS
  • SAS

Benefits of BizAcuity Analytics

  • Increase Customer Retention
  • Identify cross sell and up sell opportunities
  • Reduce Customer Churn
  • Personalize Product Offerings by Micro Segmentation
  • Measure & Increase Campaign ROI
  • Product Recommendation Engine
  • Sentiment Analysis on Social Media
  • Optimize marketing spend
  • Sales Target Setting
  • Web Analytics
  • Customer Lifetime Value
  • Credit Risk Management
  • Cash Forecasting