EDW leads to Management Effectiveness & Operational Efficiency of SMEs

The development of high-performance & low-cost servers, and the addition of Data Warehouse features within mass-market Relational Data Base Management Systems (RDBMS) have brought sophisticated Data Warehouse hardware and software within the range of SMEs. In addition, advances in architecture and more mature development approaches have reduced the time required before the company begins to…

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Big Data is driving CRM in Gaming

In the rapidly changing world of gaming, a flexible, organization-wide CRM system helps drive effective marketing strategies. CRM can boost member retention, drive up new member acquisition and expand market share. This resulting market growth can lead to increase in company’s revenue. Why CRM? The main goals of CRM is to develop customer relationships, assist…

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