bizacuity

The future of casino marketing strategy is digital plus data

Marketing a business with legal and regulatory complications is no less than navigating a minefield. What can be said in one state, is best left unsaid in another. Ironically, a vibrant, exciting industry as chance gets all covered in gray. It would not be incorrect to call the last few years, “watershed years” for the […]

How Big Data Analytics and Data Management Can Fuel Business Growth

Big Data technology in today’s world Did you know that the big data and business analytics market is valued at $198.08 billion (as of 2020)? Or that the US economy loses up to $3 trillion per year due to poor data quality? Every day, internet users generate 2.5 quintillion bytes of data which means an […]

Online betting fraud- How it works and how to stop it.

Online betting has made it easier for millions to enjoy responsible gaming from the comfort of their homes. There is good news and bad news for the multi-billion dollar online betting market. The good news is that in various corners of the world, online betting is completely legal and the stakeholders are protected under the […]

Data Analytics for Crypto Casinos: Significance and Challenges

What are Crypto Casinos Casinos, where cryptocurrencies are the primary or only source of payment, are often called Crypto Casinos. Similarly, crypto gaming is a term used for casino games that let you place wagers using popular cryptocurrencies. Crypto Casinos provide hundreds of games, sports and esports betting options and are increasingly getting popular. A […]

Player retention is a strategic imperative for Casinos

Player lifetime value (LTV) is at the heart of casino economics. Everything else, well, is a game of chance, like the pandemic we are in. Player retention determines the financial health of the casino by impacting KPIs across GGR, NGR, bets-to-deposits, and more. Player retention, though important, should be pursued mindfully. Locking down the players […]

The Right Tool and Advantages of Analyzing Lifetime Value and Churn

iGaming as an industry is expanding like never before. The COVID-19 pandemic is partly responsible for this growth. The years 2019 and 2020 have seen a spike in mobile gaming as a whole because people have been finding it extremely difficult to cope with social isolation and finally got some respite in such platforms. The […]

How Modern Cloud Platforms Can Help the iGaming Industry Grow?

Cloud computing technology is slowly and steadily making its roots in the gaming industry. They can contribute immensely to the overall growth of the gaming sector. The application of cloud platforms provides several perks and opportunities for both businesses and customers alike. Cloud computing has already embraced other sectors like music and television. With its […]

Responsible Gaming – What Is Its Significance?

Responsible gaming, or responsible gambling, is a social initiative undertaken by the gambling industry that includes the government, operators, vendors, and the gaming control board. It is done to regulate the player’s behaviour and prevent him from turning gambling from a recreational activity into addiction. It also ensures the fairness and integrity of the operations […]

KPI Dashboard during Covid and Beyond

Customer loyalty has never been more important than during COVID-19, but earning this loyalty has also become harder than ever. We all know the old adage that the top 20% of customers make up 80% of a company’s revenue, but nurturing and growing that top 20% gets tricky when old ways of engaging with customers […]