Customer Relationship Management system in Gaming-Where it’s At and Where it’s Headed?

In the fast-changing world of gaming & casinos, a dynamic, enterprise-wide Customer Relationship Management system helps drive effective marketing. In an effort to enhance the overall customer experience, customer tracking and loyalty systems in a diverse environment like a casino or gaming company, offering an appropriate level of service to each type of customer is…

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How Low Churn Rate directly affects revenue of Online Gaming and E-Commerce

The online gaming industry has recognized that harnessing the power of customer data has a direct positive impact on revenues and profits. With the industry becoming more competitive than ever before, churn analysis has become very important. Low churn rate can help companies save substantially on their marketing spends. What is Churn? Churn refers to the circumstance that…

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Unified Business Intelligence and Data Warehouse strategy in Event Technology

In today’s world it can be quite challenging to run events successfully if you’re not good at technology.  Event Technology companies are increasingly becoming tech savvy and working on using technology to evaluate event data. Also, technology makes it possible to acquire information as the event unfolds, through the real-time collection of actionable data. The data…

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