With technology providing a giant window for event activities, organizations in this industry are optimizing value post event with quantitative ROI reports for sponsors that include real time insights to sales analytics metrics such as Capture Rate, Pipeline Booking pace, Customer Tracking and other marketing metrics. By monitoring engagement data on real time activity dashboards, event managers can see how things shape up across events.
Technology is evolving rapidly and that’s a great thing when it comes to the event space. This rapid innovation leads to the availability of new event technologies and new ways to collect data, engage audiences, manage details, track customers and more. It’s not easy for companies in the industry to keep up with this pace of change. With so many new technologies available, how do you know which ones will have staying power to enhance your events now and over the long term?
Data warehouses, coupled with our state-of-the-art Business Intelligence solutions, offer a smart and efficient technology-driven approach to not just analyzing data but also helping event organizers make informed business decisions, which help in increasing conversion rates and thus lead to increased revenue.
BizAcuity helps clients choose event technologies that align perfectly with their event management goals and needs. We help companies find the right tools to avoid having to repeat this process again and again. The key to success is to focus on the technology that will enhance the event, boost efficiency and address the needs of the customers best.
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